The 7 Elements Behind Spotify Wrapped’s Success — and Why Everyone Loves It
Well, it’s that time of the year again: coffee shops whipping out their Christmas playlists, supermarkets putting up colorful decorations and everyone is sharing their yearly Spotify stats on Instagram.
Spotify Wrapped has quickly become a yearly event that is anticipated by many. But why is this? Let’s take a look at why it became such a sensation and how we can learn from Spotify today.
Imitation is flattering
What prompted me to write this article in the first place was noticing the number of brands that have recently jumped on the yearly recap boat.
Today I opened Youtube, and they surprised me with a 2022 Recap playlist. My favorite part is that you can save it for later.
Last year we also witnessed multiple brands talking about the Spotify sensation on their social media channels. Capitalizing on Spotify’s success is just recognizing their genius at this point.
